Distributed widely
throughout the world and sold originally by Dunhill New York, the Montecristo
brand cigar currently accounts for almost 50% of all Cuban cigars exported each
year, making the Montecristo the most popular Havana cigar in the world. The
Montecristo was originally branded in 1935 under the name “the H. Upmann
Montecristo Selection”.
When appointed the British
distribution agent, the John Hunter firm shortened the brand’s name to
Montecristo. The John Hunter firm also redesigned the brand’s logo to its
distinctive red and yellow box with the triangular crossed swords.